Having just completed a comprehensive marketing audit of Penn State’s Continuing Education & Workforce Development (CEWD) program, I can...

A Proven 4-Step Marketing Framework That Sets the Foundation for Enrollment Growth, Brand Awareness, and Program Revenue I was discussing...

Summer’s just getting started, but Fall will be here before you know it, and as a Continuing Education and Workforce Development (CEWD)...

The Enrollment Cliff Is Here — What It Means for Higher Education and How to Respond   Colleges and universities across the country are...

Why Most CEWD Programs Are Invisible—and How to Fix It   CEWD programs are the quiet powerhouses of higher education. They’re flexible,...

Higher education is at a crossroads. Traditional undergraduate enrollment is declining, public skepticism around the value of a 4-year...