New eBook Offers Strategic Marketing Blueprint for CEWD Programs

Higher education is at a crossroads. Traditional undergraduate enrollment is declining, public skepticism around the value of a 4-year degree is growing, and adult learners are actively seeking short-term, microcredential, career-advancing alternatives to reskill and upskill. That’s where Continuing Education and Workforce Development (CEWD) programs come in—and yet, too many remain under-leveraged due to improper or non-existent marketing strategies.

After learning from a higher education client that this was the case at many CEWD programs, I decided to create Continuing Education & Workforce Development Marketing Strategies, a 56-page blueprint for CEWD marketing success. It’s designed specifically for college and university leaders, CEWD directors, and CEWD marketers who want to:

- Grow adult learner enrollment

- Strengthen workforce development partnerships

- Increase CEWD revenue

- Improve brand awareness and community outreach

Inside, you’ll find:

- CEWD-specific marketing funnels

- A CEWD brand pillar framework

- Campaign planning guides

- Bonus tools: 30-day enrollment guide, persona templates, PR toolkit, and more

Download now at rfoneyfcmo.com/cewd-book  Or get it on Gumroad or Amazon.

If you lead a CEWD program and want to achieve measurable marketing traction, momentum, and results. this e-book is a great starting point.