Unlock Enrollment Growth with Proven CEWD Marketing Strategies
This ebook is written for college and university presidents, chancellors, CEWD directors, and higher-education marketing professionals seeking to improve their marketing ROI and turn their CEWD programs into high-performing, revenue-generating growth engines.
It offers actionable marketing and branding strategies, campaign frameworks, and ready-to-use tools designed to help CEWD programs at colleges and universities build brand awareness, grow enrollment, strengthen business partnerships, increase workforce development training opportunities, improve community outreach and relationships, and increase revenue through proper, strategic marketing.
With traditional undergraduate enrollment declining, the validity of a four-year degree under public scrutiny, and adult learners seeking more flexible, short-term, career-relevant education alternatives, Continuing Education and Workforce Development (CEWD) programs at colleges and universities have never been more essential—or more overlooked.
Mr. Foney is a solo Fractional Chief Marketing Officer with over 20 years of CMO experience helping organizations define their stories, amplify their brands, and grow with purpose. He works directly with founders, executives, and institutional leaders to solve their most pressing business challenges and achieve their organizational goals through smart marketing—without the cost, complexity, or overhead of a full-time CMO hire.
His approach is strategic, collaborative, and results-driven, bringing executive-level thinking to organizations that need experienced marketing leadership but aren’t ready to commit to building a full department. Whether you're leading a university continuing education and workforce development program, launching an early-stage startup, or scaling an independent broker/dealer firm, Mr. Foney can help you clarify your vision and translate it into measurable results.
“Due to many current factors, higher education institutions have never been in a better pole position to leverage their CEWD programs,” says Mr. Foney. “They are sitting on potential goldmines, but many colleges and universities aren’t marketing their CEWD programs with the proper strategy, leadership, or marketing support to seize that potentially substantial revenue that’s being left on the table. This ebook is a strategic blueprint and idea guide to help them change that.”
As a fractional CMO, Mr. Foney works with founders, CEOs, and institutional leaders who are ready to transform marketing into a true growth driver—but don’t yet have the need or budget for a full-time marketing executive.
He has built and led marketing functions in both early-stage and enterprise environments. He has supported capital raises, scaled product launches, repositioned legacy brands, and driven recruitment and enrollment strategies under resource constraints. Across all engagements, the mission is the same: to ensure marketing delivers measurable impact, aligns with organizational priorities, and supports sustainable growth.